Holden Spare Parts Operations (HSPO) stores some parts so old, they date back to a year when the Commodore nameplate didn’t yet exist and a certain sci-fi movie about a farm boy rescuing a princess from an evil Empire first debuted: 1977.
Those parts with a near-40-year history are among a vast inventory of more than 30,000 parts held by a trifecta of spare parts warehouses servicing 241 dealerships across Australia.
Holden has partnered with VICE’s in-house creative agency, The Creators Project, to produce a unique, world-first short film pitting the new Holden Astra against a swarm of custom-built drones.
The film, called Astra vs Drones, is shot in a darkened warehouse and features spotlight drones flying in synchronised formation to form a moving racetrack for the Astra to attack. This mood-setting, collaborative project will be the basis of the Astra Read more
Ever wished you had the power to mobilise a professional cheer squad to perform one of your very own cheers for the team you love? Well hark, your time has come.
This week the Holden State of Origin decider will play out in Brisbane, sending NRL fans into a frenzy and heralding the last hoorah of Holden’s Tweet Cheer promotion. Throughout each game Holden has been utilising Twitter’s recently Read more
As Holden begins scaling down the manufacturing part of its business, support for affected employees is our number one priority. We’ve invested $15 million in a transition support program to ensure that employees leaving the company will receive support, advice and training to help them through the transition period into new work. The foundation of this support is our transition centres, located at our South Australian and Victorian sites.
Holden’s new ED of Marketing & Customer Experience is leading the lion to an exciting new future.
What do you think of when you think of Holden? Are you taken back to the classic ‘70s jingle ‘football, meat pies, kangaroos and Holden cars’? Do you equate the lion with V8 Commodores and the ultimate Aussie Read more