Today, Holden and The Walt Disney Company Australia and New Zealand, joined forces to announce a multi-year exclusive automotive agreement in Australia and New Zealand to promote the Star Wars franchise.
Today, Holden announced an important extension to our three-year, multimillion-dollar sponsorship of the Collingwood Football Club by taking on naming rights of the club’s world-class headquarters at Olympic Park, now known as the Holden Centre.
Based in the heart of Melbourne, the Holden Centre sits in one of the biggest sports and events Read more
While many of us have been spending our winter weekends holed up indoors, on the couch with the heater on, hundreds of fire fighters, SES crew, police and other such heroes have been training for the ultimate life-saving contest: the 2015 Australasian Rescue Challenge.
Run annually by the Australasian Road Rescue Organisation (ARRO), this year’s event was held in Alice Springs and focused on community education, highlighting the challenges of road crash Read more
Holden Service Parts Operations (HSPO) stores some parts so old, they date back to a year when the Commodore nameplate didn’t yet exist and a certain sci-fi movie about a farm boy rescuing a princess from an evil Empire first debuted: 1977.
Those parts with a near-40-year history are among a vast inventory of more than 30,000 parts held by a trifecta of spare parts warehouses servicing 241 dealerships across Australia.
Holden has partnered with VICE’s in-house creative agency, The Creators Project, to produce a unique, world-first short film pitting the new Holden Astra against a swarm of custom-built drones.
The film, called Astra vs Drones, is shot in a darkened warehouse and features spotlight drones flying in synchronised formation to form a moving racetrack for the Astra to attack. This mood-setting, collaborative project will be the basis of the Astra Read more